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SiteGround vs Bluehost

Two shared-hosting staples whose published pages describe different products: SiteGround grades its tiers by approximate monthly visits in pounds on Google Cloud, Bluehost grades by website count in dollars and stacks a RAM-graded VPS line above. Fit by use case from both hosts' captured pricing and feature pages, with every unreconciled vendor claim left unreconciled.

Two of shared hosting's long-standing names, compared on what their own pages publish. SiteGround grades its tiers by approximate monthly visits in pounds on Google Cloud infrastructure; Bluehost grades by website count in dollars and stacks a RAM-graded VPS line above. The audit behind this page refuses to convert pounds into dollars, so the verdict here is about fit: one site wanting email and phone support from day one suits SiteGround, while many sites, a commerce bundle or a path to root access suit Bluehost.

A pruned rose garden beside a paved drive with one potted shrub, the shears handle in vermilion.

By Sam Moreton

Researched

Which one for your use case

Use casePick
One WordPress site that wants domain email and phone support from the first tierSiteGround
Several small sites that need to share the entry-level billBluehost
Buyer who wants the shortest published commitmentSiteGround
Store that wants commerce tools inside the plan priceBluehost
Freelancer handing finished sites over to clientsSiteGround
Site heading toward root access, cPanel and RAM-graded serversBluehost

Testing overlap: Each host is covered from its own captured pricing, feature and support pages, checked October 2026 for SiteGround and November 2026 for Bluehost; nothing here comes from a hands-on trial or any benchmark.

What the captured pages state, side by side

From the per-host feature audit, checked through 2026-11-04. Cells carry the date their source page was captured; gaps render as not stated rather than guessed.

Audit comparison of SiteGround and Bluehost
DimensionSiteGroundBluehost
Entry price (cheapest published plan, trials excluded)£13.99 per month (StartUp; £1.99 per month first-invoice price) Checked 2026-10-11.$9.99 per month (Starter) Checked 2026-11-04.
TrialNot stated on the captured SiteGround pages.Not stated on the captured Bluehost pages.
AppsFree installation of WordPress or other CMS through the setup wizard; free shopping-cart install for ecommerce, or the all-inclusive SiteGround Ecommerce option. Checked 2026-10-11.Automatic WordPress installation and updates included with web hosting plans; VPS plans include unlimited applications with one-click install from the dashboard. Checked 2026-11-04.
StagingStaging is listed as a GrowBig exclusive feature; GoGeek lists staging with Git. Not listed for StartUp. Checked 2026-10-11.WordPress Staging Site listed on every captured shared plan card; the FAQ states all Standard (Starter, Business, eCommerce Essentials) and High-Performance (Pro, Premium, Enhanced, Elite) plans include a one-click staging tool to clone the live site and push changes live without downtime; a staging environment is also included with all VPS plans. Checked 2026-11-04.
BackupsAutomated daily backups free on every plan; on-demand backups on GrowBig and GoGeek. Retention is not stated. Checked 2026-10-11.Weekly Website Backups listed on every shared plan card; the WordPress hosting FAQ states daily off-site automatic backups with multiple restore points, restorable via the control panel, with on-demand backups added on Premium plans; VPS plans list free automated backups and regular offsite backups for disaster recovery. The weekly (plan cards) and daily (FAQ) statements appear on the same page unreconciled; retention is not stated. Checked 2026-11-04.
MigrationsFree site migrations: an automatic migrator for WordPress sites or transfer by SiteGround experts, with the site stated to stay live throughout; a free email migrator is also included. Checked 2026-10-11.Free Site Migration Tool (self-serve WordPress migration plugin) on shared and VPS plan cards; the FAQ adds free expert WordPress migration with zero downtime, typically completing within 24 to 48 hours, with up to five sites migrated free within the first 30 days; VPS migration through the team preserves content, themes and plugins and includes a free domain transfer if needed. Checked 2026-11-04.
CDNFree CDN with every site on all plans; the web hosting page states the built-in CDN serves content from the nearest location. Checked 2026-10-11.Free CDN listed on every shared plan card; Bluehost's performance copy names Cloudflare as its CDN for boosting performance and reducing load times; a 'CDN add-on' is listed among items included with all VPS plans. No separate price is stated for the CDN on the captured pages. Checked 2026-11-04.
Vertical scalingNot stated on the captured SiteGround pages.VPS: add CPU, RAM or disk space with a few clicks; upgrading keeps your server, IPs and data intact. Shared: the FAQ states a site that outgrows its plan can upgrade to a more powerful hosting option; no in-place resource scaling is stated for shared tiers. Checked 2026-11-04.
Control panelSite Tools: each site gets its own panel to manage, share access to and switch between sites independently; domain, email, website and backups are managed from one dashboard. Free SSH and SFTP access; WP-CLI is listed under the WordPress services. Checked 2026-10-11.cPanel/WHM stated for VPS: 'cPanel license fee included' on every VPS plan card, with guided setup that installs cPanel and WordPress. The captured shared/WordPress hosting pages never name the shared control panel; they list SSH and WP-CLI access, a one-click staging tool and restores via the control panel. Checked 2026-11-04.
Team featuresCollaborators included on every plan (web hosting page feature lists); white-label access and a free private DNS are GoGeek exclusives; the full feature list adds 'Ship Site to Client' under agency and designer features. Checked 2026-10-11.Not stated on the captured Bluehost pages.
Support channelsphone, chat, tickets. Checked 2026-10-11.24/7 live chat, phone, knowledge base. Paid: Tier-3 support (advanced plans) (custom pricing: chat, phone). Checked 2026-11-04.
BenchmarksNot tested by Kite: no benchmark runs exist yet (see the methodology).Not tested by Kite: no benchmark runs exist yet (see the methodology).

What the published data says

  • Entry prices are published in different currencies (SiteGround GBP, Bluehost USD), so no cheaper-side claim is made: converting between them would need an exchange rate this audit does not hold. SiteGround: £13.99 per month (StartUp; £1.99 per month first-invoice price); Bluehost: $9.99 per month (Starter) (checked 2026-10-11 / 2026-11-04).
  • SiteGround publishes ~10,000 visits/month/~100,000 visits/month/~400,000 visits/month visits (as of 2026-10-11); the captured pages state no overage billing policy.
  • Bluehost publishes ~40,000 visits/month/~200,000 visits/month/~400,000 visits/month visits (as of 2026-11-04); the captured pages state no overage billing policy.
  • Bluehost sells support escalation above the standard tier: Tier-3 support (advanced plans) at custom pricing (2026-11-04).
SiteGround: what the captured pages do not state, and the sources
  • No server resources (RAM or CPU) are stated for any shared plan: tiers are graded by approximate monthly visits, storage and feature set, so no like-for-like RAM anchor exists against RAM-graded hosts.
  • Backup retention (how long daily backups are kept) is not stated.
  • Visit allowances are stated as approximate ('~10,000 visits'); no overage, throttling or upgrade policy for exceeding them is stated.
  • All captured prices are from the UK regional site (siteground.co.uk) in GBP, excluding VAT; the captured pages state no monthly (non-prepaid) term prices and no other region's pricing.
  • No free trial is stated on the captured pages; the stated risk-free mechanism is a 30-day money-back guarantee.
  • No separately priced add-ons are stated on the captured pages, so the add-on list is empty by evidence, not by assumption.
  • An uptime SLA or guarantee is not stated.
  • SiteGround's navigation lists Cloud Hosting, Reseller Hosting and WordPress/WooCommerce product lines; only the shared Web Hosting line was captured, so this audit covers that line only.
  • Node.js application hosting is not documented on the captured pages: a blog headline dated 01 Oct 2026 announces it, but the captured feature lists do not include it.
  • Staging is not listed for StartUp: the web hosting page ties staging to GrowBig (staging + Git to GoGeek) as exclusive features, while the full feature list shows staging without a per-plan split.
  • Datacentre presence is summarised as 'servers on four continents'; no region choice per plan or customer is stated.
  • Support response-time guarantees are not stated.
  • Web Hosting Crafted For Top Website Performance & Speed - SiteGround, SiteGround (checked 2026-10-11)
  • SiteGround Web Hosting Plans - Full Feature List, SiteGround (checked 2026-10-11)
Bluehost: what the captured pages do not state, and the sources
  • No bandwidth or data-transfer allowance is stated for the shared/WordPress hosting tiers on any captured page: 'Unmetered bandwidth' is stated only for VPS plans, so the shared tiers carry no transfer field and are entered as autonomous plans rather than shared plans.
  • No RAM or vCPU figures are stated for the shared/WordPress tiers; the VPS page's comparison table says shared hosting 'starts at 1vCPU', but the shared plan cards state no CPU.
  • Backup retention is not stated, and the captured WordPress hosting page is internally inconsistent: plan cards say 'Weekly Website Backups' while the FAQ says 'daily off-site automatic backups'.
  • No overage, throttling or upgrade policy is stated for exceeding the stated visit allowances ('Ideal for 40K/200K/400K visits/mo'); the FAQ only says a site that outgrows its plan can upgrade to a more powerful hosting option.
  • Uptime SLA figures are inconsistent across captured pages: 99.99% on shared plan cards, 99.9% in two FAQ answers and on the VPS page; no SLA compensation or remedy terms are stated anywhere.
  • Support response-time claims conflict on the same page: 'Average response under 2 minutes' versus an FAQ answer stating 'response times under 30 seconds'.
  • The control panel for shared/WordPress hosting is never named on the captured pages; cPanel/WHM is stated only for VPS ('cPanel license fee included').
  • No team, collaborator or client-management features are stated for the captured plans; only Agency Partner Program and Agency Hosting appear as navigation links with one-line descriptions.
  • The High-Performance shared tier set (Pro, Premium, Enhanced, Elite, named in the staging FAQ) sits behind a plan-card toggle whose prices and specifications were not captured.
  • Monthly-term prices are not stated anywhere: every captured price requires a 36-month term, and the 30-day money-back guarantee excludes monthly-term services.
  • All advertised prices exclude VAT and GST; no tax-inclusive prices are stated.
  • WordPress Cloud Hosting (marketed in navigation with a 100% uptime SLA), Dedicated Hosting, WooCommerce hosting, Professional Web Design and Digital Marketing lines were not captured, so this audit covers the shared/WordPress and VPS lines only.
  • No free trial is stated on any captured page; the stated risk-free mechanism is the 30-day money-back guarantee, which excludes most add-on products, domain fees, monthly-term services and non-card payment methods.
  • The VPS comparison table quotes shared WordPress hosting as 'Starts at $4.95/mo' while the WordPress hosting page prices Starter at $3.99/mo; the two figures are unreconciled.
  • The cPanel license fee is stated as 'included' for VPS with no fee amount stated, implying it is normally chargeable; dedicated IP pricing is not stated ('Contact support').
  • Beyond the email warning in the unmetered policy, consequences of exceeding 25% of system resources for longer than 90 seconds are not stated.
  • Email hosting scope is ambiguous: an FAQ says 'most web hosting plans' can create domain email accounts while plan cards push a Pro Email free trial; mailbox limits and storage quotas are not stated.
  • Web Hosting Plans | Fast and Secure Shared Hosting | Save 70%, Bluehost (checked 2026-11-04)
  • Managed WordPress Hosting - Fast, Secure with AI Builder, Bluehost (checked 2026-11-04)
  • VPS Hosting Plans | Next Gen Server Hosting with NVMe Storage, Bluehost (checked 2026-11-04)

Open this comparison in the interactive tool to swap either side for any of the other audited hosts.

SiteGround and Bluehost occupy the same shelf: the shared plan a first WordPress site starts on. Both advertise a cheap opening term, print the renewal rate that follows it, and give you 30 days to change your mind. Put the two price tags side by side and you hit a wall unrelated to features: SiteGround's captured pages sell in pounds, Bluehost's sell in dollars, and the audit feeding this article declines to translate between them. So this page compares shapes: how each host grades a tier, where the feature boundaries sit, which questions each page leaves hanging. The full numbers, capture dates attached, sit in the table below the fold.

Pounds against dollars, and why there is no conversion

The SiteGround capture comes from siteground.co.uk, where every shared price is GBP excluding VAT, checked October 2026. The Bluehost capture comes from bluehost.com, where every advertised price is USD excluding VAT and GST, checked November 2026. Declaring one cheaper than the other means silently choosing an exchange rate, a tax treatment and a shopping market, and that choice rots faster than the prices do. Refusing it moves the comparison onto ground that holds: commitment length, renewal rates and tier contents.

These structures can be weighed without currency maths. SiteGround's introductory prices buy the first invoice of a prepaid 12-month term, opening at £1.99 on StartUp, after which regular prices take over, £13.99 per month at the entry tier. Every Bluehost advertised price requires a 36-month term, opening at $3.99 per month on Starter and renewing at $9.99. A one-year commitment against a three-year one is a difference any buyer can weigh directly. Neither host publishes a monthly-term price on the captured pages, and Bluehost's money-back guarantee excludes monthly-term services outright.

Visits on one menu, website counts on the other

SiteGround grades its three tiers by traffic: roughly 10,000 monthly visits on StartUp for one website, around 100,000 on GrowBig and 400,000 on GoGeek, both upper tiers hosting unlimited websites. The approximation is the vendor's own, and nothing says what happens when a site crosses its figure. Bluehost grades by site count first: ten websites on Starter, fifty on Business, one hundred on eCommerce Essentials, with ideal-for traffic figures of 40K, 200K and 400K per month printed as guidance. Neither host states RAM or CPU for these tiers, so neither menu offers a hardware anchor: a capacity promise on one side, a site allowance on the other. One growing site reads SiteGround's ladder as headroom. A dozen small sites read Bluehost's ten-website entry card as the roomier floor. Transfer terms are asymmetric too: SiteGround stamps unmetered transfer on every shared tier; Bluehost's shared cards state no allowance, with the unmetered wording only on its VPS plans.

Backups, staging and a page that disagrees with itself

Bluehost's capture contains a contradiction worth handling openly. Every shared plan card promises weekly website backups; the FAQ on the same page describes daily off-site automatic backups with multiple restore points; and CodeGuard, a separate purchase with no stated price, layers daily backup and monitoring on top. Both frequencies are transcribed as found, unreconciled; the real schedule belongs on your pre-sales question list. SiteGround is cleaner here: automated daily backups on every plan, on-demand backups from GrowBig upward, and no retention period stated by either host.

Staging flips the direction of travel. Bluehost puts a WordPress staging site on every shared plan card, one click to clone and one click to push live. SiteGround holds staging back from StartUp entirely, attaching it to GrowBig and pairing it with Git only at GoGeek. Email splits them a third way: unlimited accounts at your own domain arrive with every SiteGround plan, while Bluehost says only that most plans can create domain email and its cards carry a Pro Email trial that renews at $2.99 per month.

Support channels and the claims that conflict

SiteGround answers phone, chat and tickets around the clock across all three tiers, reserves priority handling for GoGeek, and sells no paid support layer. Bluehost runs chat around the clock everywhere, with the voice line withheld on Starter and restored once you reach Business. If a voice line at the entry price matters, that tier boundary settles it. Both hosts publish support statistics about themselves: SiteGround claims a 98 per cent satisfaction rate held for over ten years, and Bluehost claims an average response under two minutes in one placement and under thirty seconds in an FAQ answer on the very same page. Vendor numbers, dated in the table; the conflicting pair stays in conflict.

Region choice and the ceiling above the shared line

The infrastructure stories differ in what they let you control. SiteGround builds on Google Cloud with SSD storage and servers on four continents, but offers no region choice. Bluehost names data centres across four continents and lets you pick your location at checkout, at no extra charge, a published latency lever SiteGround's page does not match.

Above the shared line the asymmetry grows. The Bluehost audit captured a VPS range graded by memory: 4, 8 and 16 GB of DDR5 on AMD EPYC, renewing at $65.99, $95.99 and $140.99 per month, with root access, a cPanel licence and unmetered bandwidth throughout, plus a High-Performance shared set named in an FAQ, its prices never captured. The SiteGround audit stops at the shared Web Hosting line; Cloud and Reseller products appear in its navigation but were not captured, so nothing is claimed for them here. A buyer mapping the road past shared hosting has a priced next step on one side and an undocumented one on the other.

Where each one wins

SiteGround for the single site that wants the whole small-business bundle from tier one: domain email with no separate subscription, phone support without climbing a tier, daily backups and collaborators, with white-label client access waiting at GoGeek. Bluehost for portfolios counted in websites rather than visits, for stores that want payment processing, WooCommerce installs and membership tooling inside the plan, for buyers who care about choosing a data centre, and for anyone whose roadmap includes a root-access server on the same bill.

The wider field sits one click out: Cloudways vs SiteGround and Cloudways vs Bluehost set each staple against a managed cloud alternative, and the hosting comparison tool puts this pair against every other audited host under the same citation rules.

FAQ

Is SiteGround cheaper than Bluehost?

No honest answer exists in a single currency, because the audits behind this page captured SiteGround selling in pounds and Bluehost selling in dollars, and this site will not pick an exchange rate to bridge them. What is comparable is structure. SiteGround's entry tier takes a first invoice of £1.99 on a prepaid 12-month term and renews at £13.99 per month excluding VAT, checked October 2026. Bluehost's Starter advertises $3.99 per month on a 36-month term and renews at $9.99, checked November 2026. Run the sums in whichever currency you will actually be billed in.

Do both hosts include email hosting?

SiteGround does, unambiguously: unlimited email accounts at your own domain ship with every plan, with spam protection and webmail. Bluehost's captured pages are hazier, saying only that most plans can create domain email accounts, while its plan cards carry a Pro Email free trial that auto-renews at $2.99 per month and Google Workspace is sold separately. Bluehost states no mailbox limits or storage quotas.

Is staging included on every plan?

On Bluehost, yes: every captured shared plan card lists a WordPress staging site, and the FAQ describes a one-click tool that clones the live site and pushes changes live without downtime. On SiteGround, no: the entry StartUp tier lists no staging at all, which arrives as a GrowBig feature and combines with Git at GoGeek. If staging at the entry price matters to your workflow, that is a clean deciding line between them.

What happens if a site outgrows its visits figure?

Neither host publishes the consequence. SiteGround states its allowances as approximate, around 10,000, 100,000 and 400,000 visits per month across the three tiers, with no overage, throttling or forced-upgrade policy anywhere on the captured pages. Bluehost prints ideal-for figures of 40K, 200K and 400K visits per month and its FAQ says only that an outgrown site can move to a more powerful hosting option. Ask both support teams before a traffic spike, not after one.

Does either host guarantee uptime?

SiteGround states no uptime SLA anywhere in its captured pages. Bluehost prints a 99.99% uptime SLA on its shared plan cards while the FAQ on that same page says 99.9% twice, and the VPS page says 99.9% too, with no compensation terms stated anywhere. Treat both figures as marketing copy rather than a contractual promise, because neither carries a stated remedy.